Back Your Devils Week makes history again

Annual campaign surpasses giving goals and continues to build momentum across Sun Devil Athletics.

TEMPE, Ariz. - Sun Devil Athletics and the Sun Devil Club proudly announced the success of the 2026 Back Your Devils Week campaign, which generated more than $650,000 through 1,544 gifts in support of Sun Devil student-athletes.

Back Your Devils Week continues to play a vital role in advancing Sun Devil Athletics by fostering broad-based support and creating meaningful opportunities for fans, alumni, and supporters to make a direct impact.

The annual giving initiative once again surpassed its goal for total gifts, continuing a strong upward trajectory for participation and engagement. While donor count remained consistent with last year’s record-setting campaign, overall dollars raised increased by more than $300,000, underscoring the growing investment in Sun Devil Athletics and its programs.

A key driver of the campaign’s energy was the competitive leaderboard, which highlighted program participation throughout the week. Sun Devil Gymnastics led all programs for the second consecutive year, securing nearly 300 gifts to claim the top spot and demonstrate the strength of its community.

In addition to sport-specific support, more than 100 gifts were directed toward key initiatives such as the Athletic Director’s Excellence Fund and Wings of Gold, which provide critical, flexible resources to support all Sun Devil student-athletes and elevate women’s athletics.

The campaign also featured the return of exclusive Branded Bills hats, available only during Back Your Devils Week for gifts of $100 or more, along with a collaboration with State Forty Eight on limited-edition apparel. These signature elements helped drive excitement and engagement across the Sun Devil community.

As momentum continues to build, the success of this year’s campaign reinforces the collective commitment to investing in student-athlete success and shaping the future of Sun Devil Athletics.